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Part 1: Building a Strong Local Presence – How to Get Noticed and Book More Events

March 01, 20251 min read

1. Leverage Local Partnerships

  • Partner with gyms, yoga studios, and fitness centers to offer morning coffee pop-ups. Many fitness enthusiasts love a good post-workout espresso.

  • Collaborate with co-working spaces, office buildings, and local businesses to provide weekly or monthly coffee services.

  • Connect with farmers’ markets, flea markets, and craft fairs to secure regular booth space.

2. Get Active in Community Events

  • Sponsor or participate in local charity runs, sports tournaments, or school fundraisers where a coffee vendor is a welcome sight.

  • Set up at car shows, outdoor movie nights, and food truck festivals to reach diverse crowds.

  • Work with churches and community centers for Sunday service or weekly group meetings.

3. Make Your Brand Memorable

  • Use eye-catching signage and branded cups so customers remember your business.

  • Offer loyalty rewards (e.g., a free drink after 10 purchases) to encourage repeat business.

  • Create Instagrammable moments with fun latte art, seasonal drinks, or photo-worthy setups.

Call to Action

Want a customized marketing blueprint tailored to your location and business model? Xpresso 2 U offers a free marketing audit and blueprint to help you book more events and grow your customer base. Contact us today!

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