1. Initial Investment Costs

• Mobile Coffee Van:

  • Fixed cost of $60,000 (includes van, build-out, and all equipment).

  • No additional cost for a tow vehicle.

• Mobile Coffee Trailer:

  • Trailer cost: Ranges from $30,000 - $50,000 depending on size and equipment.

  • Tow vehicle cost: Can range from $30,000 - $60,000+ depending on whether you buy new or used, and the type of truck needed.

  • Total possible investment for trailer setup: $60,000 - $110,000+

  • Hidden costs: You may need modifications to your truck, additional insurance, and storage space when not in use.

2. Operating Costs

• Fuel Costs:

  • A mobile coffee van will consume less fuel than a large truck pulling a heavy trailer.

  • A trailer setup requires a powerful truck, which burns significantly more fuel, especially in urban or hilly areas.

• Insurance:

  • A van typically requires one commercial auto policy and standard business liability.

  • A trailer requires two separate policies: one for the trailer and one for the tow vehicle, which can drive up costs.

• Maintenance:

  • A van has one engine to maintain vs. maintaining both a truck and a trailer setup.

  • Trailer wear and tear (axles, tires, hitch components) adds extra maintenance costs.

• Setup & Labor:

  • A van is faster to park and serve customers immediately.

  • A trailer requires time to unhitch, stabilize, and set up, potentially losing operational hours each day.

3. Revenue Potential

• Daily Operations & Mobility:

  • A van is easier to drive and park in multiple locations in a single day, making it ideal for daily routes in high-traffic areas.

  • A trailer is less flexible and often restricted to pre-planned setups due to the hassle of moving frequently.

• Events & Flexibility:

  • A van can still attend events and festivals, just like a trailer, but with less hassle.

  • A trailer may have higher revenue at large events due to its ability to be larger and hold more stock.

• Speed & Efficiency:

  • A van can move quickly between locations, allowing for more stops per day = more revenue.

  • A trailer is more time-consuming, meaning fewer stops per day.

Conclusion

The mobile coffee van has a lower upfront cost than a trailer and truck combo while also being more fuel-efficient and cost-effective in the long run. Additionally, it allows for higher daily revenue due to greater mobility and more stops per day, plus it can still participate in large events.

The mobile coffee trailer may work better for those who only plan to attend festivals, farmers markets, and stationary events, but its higher operating costs and limited mobility can reduce profitability over time.

For long-term success and maximizing profits, we believe the van is the better financial choice. 🚐💰We are happy to consult with you on your dream and help you bring it to life fast! Book your complementary call below.